The identity of Central Magazine is inspired by its own name; referring to the location of their offices found near the central market of the city. The objective of the publication was to represent the street culture. The concept was based on a study of the different possibilities and plans offered in this part of the city. Thus, the idea was to spread the information in many different ways to create a visual system based on the iconic streets of the city by adding rhythm and dynamism to the stationery pieces, which were printed using stamps and cardboard simulating classic print methods in markets.
Carried out in 2012