With the idea of presenting the new collection and select articles related to the brand, Lacoste wanted to unify all of their content in one format. The main challenge was the unstructured material, which showed there was no relation between the content that should coexist in the publication. Therefore, the idea was to use different types of paper, weights, typographies and textures to sort the content. The remaining elements were carefully selected in order to not play down importance of the looks.
Photography by Roger Ferrero
Carried out in 2011