Tangram Wheel Co is a skateboard wheel brand which needed to change its visual identity. Based on the idea that the skateboard much like the tangram, is something exhilarating and fun, the idea was to reinterpret the parts of the game by incorporating the city and authentic skate park components. In this way, we generated a visual language with infinite possibilities in terms of composition.
On the other hand, the typography was selected based on a timeless sans serif with a more geometric style, and a more naive look, representing the young spirit of the company.
Logo animation by Oliver González
Carried out in 2014 with Iris Tarraga